is Egypt’s innovative agency of out-of-home advertising which is known in Egypt as outdoor advertising media. The history of PETRA was the main factor of gaining the experience and developing 360º the business in Egypt, through the decades from 1948 until today, POA could define the industry SWOT analysis and refine the client experience with the outdoor media as one of the essential medias in Egypt because of its massive reach.
POA has a brilliant reputation for the commitment to the elegance and uniqueness as always installing signs in the most prestigious locations. Moreover we have been known last 13 years with our different strategy compared to other outdoor companies in the Middle East. The company concentrates exclusively on selling massive campaigns with wide coverage in order to build a long term relationships with multinational, large local and regional client’s brands
The industry had phenomenal changes in the last few decades accumulatively and theoretically, and the business management had been more sophisticated, hence the demands still increasing with more expectations by the clients; here comes our rebranding in the year 2015 developing the whole client experience for the last 15 years, it had been easier and faster than ever, associate with our five pillars and values firming our business:
In the 40’s English had started in Egypt the industry of outdoor advertising and it was only neon lights and wall or wallpaper painting. Mr Roshdy Aziz after years working with the English, decided to start the first private sector company under the name of “Egyptian Production” for outdoor advertising to part the market with the governmental company “Al-Gomhoreyya”.
EP could attract a recognizable marketshare and contributing with the biggest names in Egypt by the time and the locations’ network with the geographic coverage got much bigger through the years joining a very important milestones in the history of EP and the Arab Republic of Egypt in general, as EP was the main producer for the outdoor signs of the 1952 revolution celebration campaign, and also the victory of 1973 outdoor celebration campaign.
EP was the root of two companies; PETRA outdoor agency is one of them, it was launched in the years 2002 located in Cairo-Egypt, carrying all that heritage with an ambition vision and forming the ideal market leadership by industry and business innovation.
Every walk of life is a journey, and every journey taking a different road, some roads are full of challenges and some other are based to your destination. We love the road so we enriching it every road to make your journey more interesting, fun and joyful… we flourish your road giving you a road-mate of awareness and sometimes funny ad messages to entertain your journey everyday… that makes journey is the reward!
- To build the biggest out-of-home advertising network in the MENA region to fulfill all the brands’ demands of outstanding ad reach.
- To improve the industry by offering more intelligent and smart services and helping the market stakeholders to perform better and faster.
- To deliver more technologic and accurate planning services, and giving the best facilities as easy as to manage the biggest campaigns by a finger tip.
- To enhance the market business model from the planning until the delivery using reliable customized apps including technology and the localized latest international trends.
- To contribute and accelerate the competition into the market in order to improve the value for our clientsthrough intelligent and easy business model.
109 El-Shorta buildings,Abbas El-Aqqad st, Nasr City.
tel. : +2 02 2351 6166
fax : +2 02 2351 6567
84 El-Merghany st. Heliopolis 4th floor, flat no. 17
tel. / fax: +2 02 2691 0466
email : email@example.com